why i named my business “fierce femmes”
Why did I Name My Business Fierce Femmes Coaching?!?
I needed to start with the truth. And the truth is that most women don’t get fit by accident. We get fit because we decide to get a little fierce.
When I sat down to name my coaching business, I didn’t want something soft or cute or forgettable. I wanted a name that told the truth: for women, fitness isn’t just a hobby — it’s an act of rebellion.
Getting strong means standing up and claiming your right to care for yourself. It means fighting for time to train when everyone wants a piece of you — your boss, your kids, your partner, your phone, your friends. Sure, they deserve you - but they deserve you at your best.
Being fit means pushing back on the energy vampires and the “oh, you’re so obsessed” crowd. It means walking a road that sometimes feels lonely because you’re done settling for feeling tired, weak, and invisible.
Fierce Femmes aren’t mean or reckless — we’re women who refuse to shrink. We lift heavy. We fuel our bodies like they matter. We stop apologizing for wanting more energy, more muscle, more confidence.
And when someone asks, “Why are you eating that?” or “Why do you get up so early to work out?” — we just smile and lift heavier.
So that’s why I chose Fierce Femmes Coaching. Not because I want you to be aggressive — but because you deserve to be bold enough to live powerfully, age vibrantly, and take up every inch of space you were born to own.
If you’re ready to stand up, claim it, and fight for the strongest version of you — you’re in the right place.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
